As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.
Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.
The Virtuous Circle of Product Placement in Apple’s TV Shows
Subscription tiers and exclusive shows (akin to Netflix Originals) can, on the other hand, provide a virtuous cycle of quality content and stable revenue, generating recurring revenue directly from consumers who might ultimately pay for multiple streaming subscriptions to access different shows.
Two years in, we\u2019re still doing this dance every weekend \u2013 looking at what would be any standards heretofore a round of mediocre at best to horrendous results, and squinting, holding the paper up sideways, burning sage around it to declare \u2013 \u201CLook! People want movies!\u201D \u201CThe audiences will come charging back!\u201D \u201CThey'll find the perfect balance between VOD and theatrical that will create a new virtuous circle!\u201D \u201COnce more product gets in to the market it will ignite a pent-up wave of moviegoing like nothing we\u2019ve ever seen!\u201D 2ff7e9595c
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